Introducing Eco Mode: A Lighter Way to Browse

Our new website has been designed to reflect our values in every detail, including how it uses energy. Eco Mode is a feature that helps reduce the amount of power required to browse our site, making each visit a little lighter on resources.

It’s a small change that reflects a much bigger ambition: to make sustainability part of every choice we make, right down to the pixels on your screen.

What does Eco Mode do?

When activated, Eco Mode automatically reduces the energy needed to load and display each page in three key ways:

1. Reducing images loaded

High-resolution photos are one of the most energy-intensive parts of any website. In Eco Mode, these are replaced with lightweight illustrated SVGs (scalable vector graphics). They use far smaller file sizes, meaning less data transfer, faster load times, and lower energy consumption, while maintaining a clean and engaging experience.

2. Dark Mode for energy-efficient viewing

Eco Mode switches the website to a dark colour palette that uses deep blacks across much of the design. On OLED and AMOLED screens, this significantly cuts the number of illuminated pixels, lowering energy use and creating a softer, easier viewing experience.

3. Minimising interactive elements

Videos and embedded maps are paused by default in Eco Mode, as they require more resources to load. Visitors can choose to enable them when needed. This opt-in approach reduces unnecessary energy use while keeping access to rich content available.

Why it matters

Every online action has an energy cost. Eco Mode is a small but meaningful way to make digital interactions more sustainable, showing how thoughtful design can reduce impact without compromising quality or accessibility.

It’s part of our ongoing commitment to responsible innovation and to building a cleaner, fairer energy future in every sense.