Our new brand for a purpose-driven future.
At British Solar Renewables, our mission has always been simple: to deliver clean energy, powered with purpose. We are a British-born independent power producer (IPP) strengthening the UK’s energy infrastructure while supporting land, communities, and food security. Today, we are thrilled to share our refreshed brand and website – a reflection of who we are, what we stand for, and the impact we strive to create.
15 years, same mission
For 15 years, British Solar Renewables has been generating renewable power with one clear focus: delivering clean energy and helping the world reach net zero. As a leading IPP, we are driving the renewable energy future in the UK and Australia, empowering communities, creating economic value, and supporting global climate goals.
One future: renewable. That vision sits at the heart of everything we do.
Why a new brand?
As we’ve grown, we recognised that our external brand did not fully reflect the people behind BSR or the breadth of our work. We needed an identity that better expressed our long-term approach to projects, partnerships, and people. Something trusted, responsible, grounded, collaborative, and forward-thinking.
At the same time, we wanted the brand to reflect our integration as a company. Everything now comes together under one name, British Solar Renewables, making it clear that we build, own, operate, and maintain projects end-to-end while staying true to our identity as a proudly British IPP.
This refresh is about showing who we are and how we work, not just what we do.
What defines us
Our brand is built around the values that guide every decision we make:
- Integrity in action – We keep our promises and take responsibility for the outcomes of our work.
- Collaboration at heart – We listen, respect different perspectives, and work side by side with partners and communities. Powering the future, together.
- Care for people and planet – We protect biodiversity, prioritise safety, and act responsibly for long-term impact. For the land, for the people.
- Future-focused leadership – We use our experience and innovation to drive the UK’s renewable energy future.
- Local roots, global impact - We are proudly British, connected to the communities we work with, and committed to tackling the global climate challenge.
Our look and feel
Our new visual identity, created with Salt and Sister Studio, draws inspiration from both nature and engineering. It reflects the movement, energy, and organic structure that shape our work. The colour palette speaks to our British roots and feels at home in the landscapes where our projects live and grow.
The logo and wordmark sit together as one symbol of our approach: structured yet natural, professional yet connected to the land.
Looking ahead
This brand marks a new chapter for BSR. It reflects our focus on long-term impact, our belief in collaboration, and our commitment to powering the UK’s and Australia’s renewable energy future.
See what projects we have in the pipeline.
